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Best Marketing Automation agencies in Australia, compared properly.

We are not a marketing agency. We help business owners work out which one actually fits, and we do it for free. 6 Australia agencies below, researched from who genuinely ranks and gets reviewed for this work.

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Caleb HarwardBy Caleb Harward
Updated October 2026 Independently researched
HOW WE PICK
  1. Vetted agencies we know or have worked with in the past
  2. Agencies with a strong reputation among our clients
  3. Agencies that are well regarded by other agencies we know

Nobody on this page has paid for placement, and no agency sees your enquiry unless you ask us to make an introduction.

Information on this page is compiled from public sources and may not be fully accurate or up to date — agency offerings, pricing and availability change. Always confirm details directly with an agency before making a decision.

At a glance

6 Australia marketing automation agencies, what each is best suited to, and their Google rating. Full write-ups below.

Agency
Best for
Rating
Better Automations
Businesses that want both the automation built and their team trained to run it.
5★ (3)
SideKick Studio
Businesses that want ongoing automation support without hiring a full-time automation specialist.
5★ (19)
Thirtyfour Creative
Businesses standardising on HubSpot who want their website and their HubSpot setup handled by the same team.
5★ (5)
Neighbourhood
Established businesses already committed to HubSpot who want one accredited partner across the whole platform.
5★ (17)
Impressive
Retail and eCommerce brands that want automation folded into a broader always-on marketing program.
4.8★ (183)
SOUP Agency
B2B businesses that need their CRM and automation rebuilt as one system, not just email sequences added on top.
4.4★ (21)

What makes a good marketing automation agency

Most agency roundups rank on revenue, headcount, or how much the agency paid to appear. None of that tells you whether the work will suit your business. A good marketing automation agency is one whose shape matches your problem — a small local specialist and a large multi-office team can both be the right pick, and choosing the wrong one costs you a year.

How we pick

01
Real presence, not a placement fee

We start from who genuinely ranks and gets reviewed for this work in this market, not who paid to be on a list.

02
What their own site actually says

We read the services, specialisms and case studies each agency publishes themselves, rather than taking a pitch at face value.

03
Fit over size

A nine-person specialist and a forty-person team can both be the right answer. We flag who each agency actually suits.

04
What is missing

No pricing on the site, no case studies, no clear specialism — we say so, rather than papering over the gaps.

What you should consider

01
Your stage, not your size

A business with nothing running yet needs foundations shipped. A business already getting results needs someone who can find the next percentage point. These are different agencies.

02
Local vs national fit

If your customers are in one city, a local specialist with local runs on the board usually beats a national generalist. If you sell everywhere, the reverse is often true.

03
How much of your own time this needs

Some engagements need your input weekly, others run mostly hands-off. Ask what they need from your side before you sign.

04
What happens after month twelve

Ask what the account looks like a year in and who owns the assets. If the answer is vague, that is the answer.

Best Marketing Automation agencies in Australia

Ranked by who they suit, not who pays. Sourced from real Google Business Profile standing for "marketing automation agency australia", verified against each agency's own site.

National reach is genuinely rare in this category, so this list draws on HubSpot's own partner tiers and multi-city agencies rather than one city's local pack.

01 Top rated 5 (3 reviews)

Better Automations

A Melbourne automation and AI consultancy structured around three stages — advising on AI strategy, building the automation (CRM, AI agents, API integrations), and training the team to run it. Says it has worked across 15+ industries including recruitment, eCommerce, healthcare and financial services.

Location
Melbourne
Focus
AI strategy, business/CRM automation, AI agents, staff training
Pricing
Automation/AI builds $3k–$15k fixed price

Pros

  • Covers strategy, build and staff training rather than just implementation
  • Works across CRM, AI agents and custom API integration in one engagement
  • Broad industry experience across 15+ sectors

Worth knowing

  • No client names or case studies shown publicly

Suited to

Businesses that want both the automation built and their team trained to run it.

02 5 (19 reviews)

SideKick Studio

A Brisbane and Melbourne AI/business-automation studio building workflow automation, AI agents and CRM automation on tools like Make, n8n, Salesforce, HubSpot and Pipedrive, plus a fractional 'AI Automation Officer' engagement model for businesses that don't want automation as a full-time hire.

Location
Brisbane (also Melbourne)
Focus
Workflow/business automation, AI agents, CRM automation

Pros

  • Two-city presence (Brisbane and Melbourne) with remote delivery nationally
  • Fractional 'AI Automation Officer' option instead of a fixed project fee
  • Builds around a business's existing tools rather than requiring a platform switch

Worth knowing

  • No pricing published on their site
  • No named case studies or client list on the page reviewed

Suited to

Businesses that want ongoing automation support without hiring a full-time automation specialist.

03 5 (5 reviews)

Thirtyfour Creative

An Australian HubSpot Diamond partner agency covering website design and development, inbound marketing and HubSpot implementation, onboarding and website migrations.

Location
Australia (exact office not published)
Focus
HubSpot implementation (Diamond partner), website design/dev, inbound marketing

Pros

  • HubSpot Diamond partner tier
  • Covers both the website build and the HubSpot implementation that runs on it
  • Inbound marketing capability alongside the technical HubSpot work

Worth knowing

  • Exact office location isn't published on their site
  • No pricing disclosed

Suited to

Businesses standardising on HubSpot who want their website and their HubSpot setup handled by the same team.

04 5 (17 reviews)

Neighbourhood

A HubSpot Diamond Solutions Partner — the platform's highest partner tier in Australia — covering marketing, sales/CRM, websites, service and AI automation. States it has served 200+ businesses including Flight Centre Travel Group, Mini Australia and Nutra Organics.

Location
Australia-wide (distributed team)
Focus
Demand generation, email automation, CRM/sales automation, HubSpot CMS and AI-powered ops.

Pros

  • HubSpot Diamond tier — the highest partner rank HubSpot grants
  • Publishes real client names and indicative pricing rather than hiding both
  • Full-stack: marketing, sales/CRM and AI automation under one roof

Worth knowing

  • No physical office address published — team is distributed
  • Retainers start around $5,000/month per their own site, out of reach for very small businesses

Suited to

Established businesses already committed to HubSpot who want one accredited partner across the whole platform.

05 4.8 (183 reviews)

Impressive

A large, multi-office Australian digital agency offering HubSpot, ActiveCampaign and Klaviyo automation alongside its broader SEO and paid media services. B Corp certified, with case studies across retail brands like Kogan, Autobarn and Sydney Tools.

Location
Melbourne (offices also in Sydney, Brisbane, Perth, Gold Coast, Adelaide, Hobart)
Focus
HubSpot/ActiveCampaign automation plus Klaviyo for eCommerce.

Pros

  • 4.8-star rating across 130+ reviews — one of the few in this category with a public review count
  • B Corp certified
  • Genuine multi-city office footprint rather than a single-city operation branded as national

Worth knowing

  • Automation is one service line inside a much larger full-service agency, not a dedicated specialism
  • No published pricing — quote-only

Suited to

Retail and eCommerce brands that want automation folded into a broader always-on marketing program.

06 4.4 (21 reviews)

SOUP Agency

A certified HubSpot Partner with genuine offices in Sydney, Brisbane and Melbourne, positioned around CRM architecture, lifecycle automation and revenue reporting rather than campaign execution alone.

Location
Sydney (also Brisbane and Melbourne offices)
Focus
HubSpot audit, lifecycle/CRM architecture, lead scoring, revenue attribution.
Pricing
SEO and Google Ads management from $2,500/month + GST (Small); $4,000 Medium; $6,000+ Enterprise

Pros

  • Real three-city office presence, not a single office claiming national coverage
  • Positioning is specifically CRM/lifecycle architecture, a genuine specialism within HubSpot work

Suited to

B2B businesses that need their CRM and automation rebuilt as one system, not just email sequences added on top.

Need help choosing?

Send us your site and your situation and we will tell you which of the agencies on this list actually fit — including when the answer is none of them.

Get Matched Free →

Takes about a day. No obligation, and no agency contacts you unless you say so.

What you get back
  • A short shortlist, with the reasoning for each pick
  • The rough budget the work you described actually needs
  • A warning if what you are being sold does not match what you need
  • An introduction if you want one, and nothing at all if you don’t
Real people — you’ll deal directly with Caleb and the team.
Caleb Harward
About the author
Caleb Harward
Co-founder, Better Agencies

Caleb has spent years working with and around marketing agencies, which is where the idea for Better Agencies came from. He has sat in enough pitches to know that the agency that presents best is rarely the one that fits best. He writes these comparisons so business owners can see the trade-offs rather than a list of superlatives.

Tell us what you need

A short brief is enough. We read every one and reply within a day with a shortlist and the reasoning behind it.

  • Free for business owners, always
  • No sales calls, and no agency contacts you unless you ask
  • A straight answer, including when nobody on the list fits

We don’t sell your details, and no agency on this page sees your enquiry unless you ask for an introduction.

Marketing Automation agencies by city

Marketing Automation Agency (Australia-wide) Marketing Automation Agency in Sydney Marketing Automation Agency in Melbourne Marketing Automation Agency in Brisbane Marketing Automation Agency in Perth Marketing Automation Agency in Adelaide Marketing Automation Agency in Gold Coast Marketing Automation Agency in Canberra

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