Best Email Marketing agencies in Australia, compared properly.
We are not a marketing agency. We help business owners work out which one actually fits, and we do it for free. 6 Australia agencies below, researched from who genuinely ranks and gets reviewed for this work.
Better Agencies is free for business owners. We are paid a referral fee by an agency only if you choose to be introduced and you go on to work with them, and that fee is the same regardless of which agency you pick — so it cannot change the order of this list. Nobody on this page has paid for placement, and no agency sees your enquiry unless you ask us to make an introduction.
Information on this page is compiled from public sources and may not be fully accurate or up to date — agency offerings, pricing and availability change. Always confirm details directly with an agency before making a decision.
At a glance
6 Australia email marketing agencies, what each is best suited to, and their Google rating. Full write-ups below.
Agency
Best for
Rating
Hamilton Emails
DTC and eCommerce brands wanting a small, specialist email/SMS team rather than a full-service agency.
—
Chronos Agency
Ecommerce brands that want lifecycle email and SMS run as a single revenue channel rather than a bolt-on.
4.9★
Andzen
Established ecommerce brands wanting deep Klaviyo-specific retention strategy, not a generalist marketing team.
—
23 Digital
Brands that want email folded into a broader paid-media and ecommerce development relationship.
—
Walker Hill Digital
Smaller ecommerce brands wanting a dedicated Klaviyo partner without a long contract.
—
Impressive Digital
Larger businesses that want email run inside a broader, already-engaged full-service agency.
4.8★ (130)
What makes a good email marketing agency
Most agency roundups rank on revenue, headcount, or how much the agency paid to appear. None of that tells you whether the work will suit your business. A good email marketing agency is one whose shape matches your problem — a small local specialist and a large multi-office team can both be the right pick, and choosing the wrong one costs you a year.
How we pick
01
Real presence, not a placement fee
We start from who genuinely ranks and gets reviewed for this work in this market, not who paid to be on a list.
02
What their own site actually says
We read the services, specialisms and case studies each agency publishes themselves, rather than taking a pitch at face value.
03
Fit over size
A nine-person specialist and a forty-person team can both be the right answer. We flag who each agency actually suits.
04
What is missing
No pricing on the site, no case studies, no clear specialism — we say so, rather than papering over the gaps.
What you should consider
01
Your stage, not your size
A business with nothing running yet needs foundations shipped. A business already getting results needs someone who can find the next percentage point. These are different agencies.
02
Local vs national fit
If your customers are in one city, a local specialist with local runs on the board usually beats a national generalist. If you sell everywhere, the reverse is often true.
03
How much of your own time this needs
Some engagements need your input weekly, others run mostly hands-off. Ask what they need from your side before you sign.
04
What happens after month twelve
Ask what the account looks like a year in and who owns the assets. If the answer is vague, that is the answer.
Best Email Marketing agencies in Australia
Ranked by who they suit, not who pays. Sourced from real Google Business Profile standing for "email marketing agency australia", verified against each agency's own site.
Email marketing is a thin, specialist category in Australia — genuine dedicated shops mostly compete on Klaviyo/lifecycle expertise for eCommerce rather than local search, so this list favours verified national Klaviyo partners over a single city's local pack.
A DTC email and SMS marketing agency founded in 2022, headquartered in Sydney with a Melbourne presence. States it has served 100+ brands and generated $40M+ in email revenue for clients including Scooch, VUSH and Epokhe. Rated 4.7/5 across 3 reviews on Clutch.
A lifecycle marketing agency built entirely around email, SMS and push for ecommerce brands, running store audits, segmentation, custom content and A/B testing as one program rather than one-off campaigns.
Location
Sydney (George St) — also Singapore and US offices
Focus
Email, SMS and push notification lifecycle marketing for ecommerce.
Pros
Klaviyo Master Elite Partner — the platform's highest partner tier
Also certified on HubSpot, Mailchimp and Shopify
80+ specialists across the business with 6+ typically staffed per account
Worth knowing
Built for ecommerce specifically, not service businesses
No Australian-specific pricing published — quotes are per engagement
Suited to
Ecommerce brands that want lifecycle email and SMS run as a single revenue channel rather than a bolt-on.
Takes about a day. No obligation, and no agency contacts you unless you say so.
What you get back
A short shortlist, with the reasoning for each pick
The rough budget the work you described actually needs
A warning if what you are being sold does not match what you need
An introduction if you want one, and nothing at all if you don’t
Real people — you’ll deal directly with Caleb and the team.
About the author
Caleb Harward
Co-founder, Better Agencies
Caleb has spent years working with and around marketing agencies, which is where the idea for Better Agencies came from. He has sat in enough pitches to know that the agency that presents best is rarely the one that fits best. He writes these comparisons so business owners can see the trade-offs rather than a list of superlatives.
Tell us what you need
A short brief is enough. We read every one and reply within a day with a shortlist and the reasoning behind it.
Free for business owners, always
No sales calls, and no agency contacts you unless you ask
A straight answer, including when nobody on the list fits
By Caleb Harward