Best Google Ads agencies in Melbourne, compared properly.
We are not a marketing agency. We help business owners work out which one actually fits, and we do it for free. 8 Melbourne agencies below, researched from who genuinely ranks and gets reviewed for this work.
Better Agencies is free for business owners. We are paid a referral fee by an agency only if you choose to be introduced and you go on to work with them, and that fee is the same regardless of which agency you pick — so it cannot change the order of this list. Nobody on this page has paid for placement, and no agency sees your enquiry unless you ask us to make an introduction.
Information on this page is compiled from public sources and may not be fully accurate or up to date — agency offerings, pricing and availability change. Always confirm details directly with an agency before making a decision.
At a glance
8 Melbourne Google Ads agencies, what each is best suited to, and their Google rating. Full write-ups below.
Agency
Best for
Rating
StudioBetter
Businesses that want direct access to the person doing the work across SEO and Google Ads.
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Rocket Agency
Established businesses wanting a large, accredited full-service team across search and social.
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JBE Digital
Established businesses wanting search, paid and AI-search visibility handled by one Melbourne team.
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Scale Digital
eCommerce brands wanting a media-buying partner across Meta, Google and TikTok together.
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eMarket Experts
Melbourne businesses wanting a well-reviewed, locally established Google Partner.
4.9★ (112)
Farsiight
Melbourne businesses prioritising a verified, high Clutch rating over a purely local office.
5★ (65)
Uprise Digital
Melbourne businesses wanting a newer, flexible-contract agency with no minimum term.
5★ (40)
SearchMax
Melbourne businesses wanting a certified Premier Partner headquartered locally.
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What makes a good Google Ads agency
Most agency roundups rank on revenue, headcount, or how much the agency paid to appear. None of that tells you whether the work will suit your business. A good Google Ads agency is one whose shape matches your problem — a small local specialist and a large multi-office team can both be the right pick, and choosing the wrong one costs you a year.
How we pick
01
Real presence, not a placement fee
We start from who genuinely ranks and gets reviewed for this work in this market, not who paid to be on a list.
02
What their own site actually says
We read the services, specialisms and case studies each agency publishes themselves, rather than taking a pitch at face value.
03
Fit over size
A nine-person specialist and a forty-person team can both be the right answer. We flag who each agency actually suits.
04
What is missing
No pricing on the site, no case studies, no clear specialism — we say so, rather than papering over the gaps.
What you should consider
01
Your stage, not your size
A business with nothing running yet needs foundations shipped. A business already getting results needs someone who can find the next percentage point. These are different agencies.
02
Local vs national fit
If your customers are in one city, a local specialist with local runs on the board usually beats a national generalist. If you sell everywhere, the reverse is often true.
03
How much of your own time this needs
Some engagements need your input weekly, others run mostly hands-off. Ask what they need from your side before you sign.
04
What happens after month twelve
Ask what the account looks like a year in and who owns the assets. If the answer is vague, that is the answer.
Best Google Ads agencies in Melbourne
Ranked by who they suit, not who pays. Sourced from real Google Business Profile standing for "google ads agency melbourne", verified against each agency's own site.
A Melbourne search marketing agency focused on SEO, Google Ads and AI search, built around clients working directly with the specialists running their account rather than being handed to a junior account manager after signing.
Location
Collingwood
Focus
SEO, Google Ads, AI search optimisation
Pros
Clients work directly with the specialist running the account, not a coordinator
Runs SEO and Google Ads off one search strategy rather than siloed teams
Founder has an APAC Search Award for Best Use of Search
Worth knowing
Newer agency relative to some longer-established Melbourne SEO firms
No published pricing — quote-only
Suited to
Businesses that want direct access to the person doing the work across SEO and Google Ads.
A 50+ person full-service digital marketing agency with offices in Sydney (Surry Hills) and Melbourne (QV), covering SEO, PPC, paid social, content and creative. A Google Premier Partner — a title held by around 3% of Australian agencies — and the country's first Bing Select Partner.
Location
Surry Hills (also Melbourne CBD)
Focus
SEO, PPC, paid social, content, creative — Google Premier Partner
Pros
Google Premier Partner status, held by roughly 3% of Australian agencies
Genuine two-city office presence (Sydney and Melbourne)
50+ person team covering SEO, PPC, paid social, content and creative in-house
Worth knowing
Larger agency — may suit established budgets more than very small businesses
No pricing published on their site
Suited to
Established businesses wanting a large, accredited full-service team across search and social.
A Melbourne digital agency covering Google Ads, SEO (including AI search/AI SEO for visibility in ChatGPT, Gemini, Perplexity and similar tools), paid social, web design, content and email/HubSpot automation — positioned as a 'Trust-Led Growth Engine' for established businesses.
Location
Niddrie
Focus
Google Ads, SEO, AI SEO, paid social, web design, email automation
Pros
Covers paid search, SEO and paid social under one team
Explicit AI-search/AI-SEO offering, ahead of most agencies on this list
Also runs email marketing automation via HubSpot alongside paid and organic channels
Worth knowing
No pricing published on their site
Broad service spread — worth checking depth in your specific channel before committing
Suited to
Established businesses wanting search, paid and AI-search visibility handled by one Melbourne team.
A Melbourne and Sydney performance marketing agency running Facebook, Instagram, Google and TikTok ads for eCommerce brands, an enterprise partner with Meta, Google, TikTok and Shopify. Rather than producing ads directly, they focus on media buying and teach clients' internal teams to build high-performing creative.
Location
Melbourne (also Sydney)
Focus
Meta, Google & TikTok ads for eCommerce — enterprise partner status
Pros
Enterprise partner status with Meta, Google, TikTok and Shopify
Two-city office presence (Melbourne and Sydney)
Reports client results tied to revenue and profit, not just platform metrics
Worth knowing
Doesn't produce ad creative in-house — client teams need to execute on their creative direction
No pricing published on their site
Suited to
eCommerce brands wanting a media-buying partner across Meta, Google and TikTok together.
Founded in 2013 and based on St Kilda Road, eMarket Experts is a Google Partner running PPC and Google Shopping management, and describes itself as one of Melbourne's most awarded agencies.
Location
St Kilda Road, Melbourne, VIC
Focus
PPC management and Google Shopping management.
Pros
4.9 stars from 112 Google reviews
Google Partner status
Over a decade trading (since 2013)
Worth knowing
No published team size or pricing
Suited to
Melbourne businesses wanting a well-reviewed, locally established Google Partner.
A performance-focused agency with a Melbourne office alongside its Brisbane and Sydney bases, reporting 65+ verified Clutch reviews at a 5.0 rating and over $14 million in Google Ad spend managed in the past 12 months.
Location
South Brisbane, QLD (Melbourne office also listed)
Focus
Search, Shopping, Performance Max, Display, Demand Gen, YouTube, Microsoft Ads plus paid social.
Pros
5.0 rating across 65+ Clutch reviews — highest verified Clutch rating in this list
42 combined years of team experience stated
Manages a substantial ad-spend volume ($14M+/12 months)
Worth knowing
Primary HQ is Brisbane, not Melbourne — Melbourne clients are served from a secondary office
No pricing published
Suited to
Melbourne businesses prioritising a verified, high Clutch rating over a purely local office.
Founded in 2023 and based in Cremorne, Uprise runs Search and YouTube campaigns with a global production team and location-specific service pages across most Australian capital cities.
Location
Cremorne, Melbourne, VIC
Focus
Search and YouTube campaign management.
Pros
5.0 rating from 40+ verified Google reviews
No lock-in contracts
Flexible budgets from roughly $1,000/month
Worth knowing
Youngest agency in this list (founded 2023) — shorter track record than most competitors here
Suited to
Melbourne businesses wanting a newer, flexible-contract agency with no minimum term.
Melbourne-headquartered Google Premier Partner (see hub listing) running Search, Shopping, YouTube and Display campaigns for budgets from roughly $1,000 to $15,000+/month.
Location
Melbourne, VIC
Focus
Search, Shopping, YouTube and Display.
Pros
Google Premier Partner (top 3% of AU agencies)
Genuine Melbourne head office, not a satellite
Worth knowing
No published star rating or review count
Suited to
Melbourne businesses wanting a certified Premier Partner headquartered locally.
Need help choosing?
Send us your site and your situation and we will tell you which of the agencies on this list actually fit — including when the answer is none of them.
Takes about a day. No obligation, and no agency contacts you unless you say so.
What you get back
A short shortlist, with the reasoning for each pick
The rough budget the work you described actually needs
A warning if what you are being sold does not match what you need
An introduction if you want one, and nothing at all if you don’t
Real people — you’ll deal directly with Caleb and the team.
About the author
Caleb Harward
Co-founder, Better Agencies
Caleb has spent years working with and around marketing agencies, which is where the idea for Better Agencies came from. He has sat in enough pitches to know that the agency that presents best is rarely the one that fits best. He writes these comparisons so business owners can see the trade-offs rather than a list of superlatives.
Tell us what you need
A short brief is enough. We read every one and reply within a day with a shortlist and the reasoning behind it.
Free for business owners, always
No sales calls, and no agency contacts you unless you ask
A straight answer, including when nobody on the list fits
By Caleb Harward